Hotel Marketing Tips: Family Travelers

As we discussed in our previous post, hotel marketing for family travelers requires a unique approach that cannot simply focus on basic demographics. Families are traveling to create memories together and a successful family hotel will be the one that helps them to do that. The hotel USPs or “wow” factor will get them through the […]

Issues with the Keyless Entry Hotel App

The latest fad in hotel technology is the careful introduction and integration of keyless entry in hotel chains such as Starwood and Hilton. Before mobile devices can completely replace the beloved plastic key card, there are a few bugs that need to be worked out first. Hotel Brands using Keyless Entry Starwood Hotels & Resorts […]

Digital Marketing & Knowing Your Guests: Families

In some of our previous posts we’ve already touched on the importance of no longer identifying your guests by old fashioned methods of measurement. Segmenting your guest database by age and nationality is no longer sufficient in order accurately focus your hotel digital marketing to your loyal and ideal guests. One demographic that can often […]

Affluent Travelers’ Spending Habits

There are a fair few boxes to tick in order to keep affluent travelers happy and wanting to come back for more, thankfully there is plenty of research into the booking and spending habits of this wealthiest section of travelers. One such study was the Google’s “The 2013 Traveler’s Road to Decision: Affluent Insights” which […]

More Efficient Hotel Digital Marketing (Pt 1)

As featured on eHotelier With new innovations in hotel digital marketing being introduced daily, there are more options than ever to the tech-savvy hotelier in how to promote their property to potential bookers. This of course comes with a list problems that balance out the benefits of a wider online reach. The main disadvantage being […]

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